AEO: How to get cited in AI answers

What AEO actually is

AEO is the practice of making your content easy to extract, summarize, and trust. If an AI system can’t quickly identify the question, the answer, and the source’s credibility, it won’t surface your brand.

3 things that increase your chances

• Clear Q→A structure: headings that match questions, followed by tight answers.
• Proof: policies, citations, data, photos, bios—anything that signals you’re real.
• Entity clarity: consistent names, locations, services, and internal linking.

Quick checklist

• Add short answer blocks near the top of key pages.
• Create service pages with FAQs that match real search intent.
• Use internal links so your site explains itself.
• Keep claims specific and verifiable.

The goal

Don’t chase hacks. Build pages that are the best, clearest explanation of a topic. When that happens, both humans and AI systems prefer you.